Topic: Neighbors in Need
Idaho Broadcaster Donates Food and Warm Clothes to Locals
Hearst-owned NBC affiliate WYFF-TV Greenville, S.C., raised more than $172,000 in donations for two local charities during the holiday season. WYFF-TV partnered with The Greenville News for the Holiday Sunshine Fund. The station provided daily newscast mentions, a call-in effort and news stories to highlight the fundraiser. The effort collected $82,000 to help families with their heating bills, shelter and food this winter. WYFF-TV also partnered with the local Children’s Hospital for the Virtual Toy Drive. The effort raised $90,000 in donations to purchase toys for children in the hospital.
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