Topic: Youth-Focused Initiatives
CBS-owned KYW-TV and WPSG-TV Philadelphia held the stations’ fifth annual Ronald McDonald House Charities Phone Bank. Fundraising segments aired throughout the day on March 25 and collected more than $1 million to benefit Ronald McDonald House Charities of the Philadelphia Region, a nonprofit that creates, finds and supports programs that directly improve the health and well-being of children in the community. Since 2010, the stations have raised more than $4 million for Ronald McDonald House Charities.
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