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Broadcasters’ Commitment to ’First Informer’ Role (Local Broadcasters)

Topic: Disaster Relief and Recovery

In response to comments from Senator Pryor and other officials, NAB President and CEO Gordon Smith stated, "I join with public safety officials, elected representatives and countless Americans in thanking local radio and television broadcasters in the South for their remarkable efforts to keep citizens informed and safe during the killer tornadoes and devastating rains this [past] week. As we’ve seen time and again, broadcasters take seriously our role as ’first informers’ during emergency situations and are committed to using all our resources at our fingertips to keep people safe from harm."

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