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WLBT-TV Devotes Primetime Hours to Inform Voters Prior to Special Election (WLBT-TV)

Topic: Politics and Election Coverage

Raycom Mediaís FOX affiliate WLBT-TV Jackson, Miss., worked quickly to educate voters after the untimely death of the cityís mayor. The station partnered with the Jackson Chamber of Commerce to host a live debate for the mayoral candidates at Jackson State University. WLBT-TV devoted two hours of weeknight primetime for the event, which was also streamed live on the stationís website. WLBT-TVís digital content director also live-blogged the debate. The station held a text poll that asked viewers to vote on the candidate of their choice. The poll generated more than 30,000 votes, in a city of just 173,000 people. In the end, voters had their first substantive impression of the candidates who were waging short, 30-day campaigns leading up to the special election.


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