Hoak Media-owned KSFY-TV in Sioux City, S.D. helped saved lives with its coverage of recent severe weather that swept through the South Dakota viewing area. KSFY-TV interrupted regularly scheduled programming to warn viewers of an approaching tornado and encourage them to seek shelter. A local Sioux City resident saw the weather coverage on KSFY-TV and called her granddaughter to warn her. The woman’s granddaughter and her family were able to get to safety before the tornado subsequently hit their house. Despite this lifesaving effort, several South Dakota residents called into the station to complain that they missed episodes of their regularly scheduled programming. In response to the complaints, KSFY-TV anchor, Nancy Naeve, went on air to appeal to viewers about the important role stations play in weather emergencies and the need to interrupt programming when lives are at stake. Click here to watch the video.