Topic: Health Awareness Campaigns
NBC-owned WRC-TV Washington recently launched a year-long, multi-platform campaign called, "Changing Minds," which focuses on the issues of mental health. WRCís Assistant News Director Matt Glassman explained the idea for the campaigndeveloped organically among reporters and staff in the newsroom. "Changing Minds" stories run throughout all WRC-TV newscasts and on every platform from on-air and online to social media and the stationís mobile app. Click here to view several of the the campaignís PSAs that feature WRC-TV on-air talent.
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