Media Generalís WVTM-TV Birmingham collected 42,000 new and gently used books during the Birmingham Reads Book Drive, part of a multi-day annual event held in conjunction with Better Basics, a non-profit organization dedicated to advancing literacy. WVTM-TV broadcast live cut-ins throughout the drive, and station employees helped receive book donations from individuals and organizations. The collected books were delivered to students in need throughout the Birmingham area. Gene Kirkconnell, WVTM-TVís vice president and general manager, said, "We are honored to partner with Better Basics in their important mission to help our communityís children learn to read, comprehend and develop a thirst for knowledge."
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