Topic: Neighbors in Need
Ida-Vend/Inland Northwest Broadcasting’s radio cluster in Lewiston, Idaho, recently hosted the "Four Hour Food Drive" to collect food and money for four local, nonprofit organizations. Each nonprofit was given an hour of radio airtime to solicit donations, and the charity with the most items collected would receive $4,000 in free radio advertising. In total, the drive raised more than 430 pounds of canned food and hundreds of additional household items.
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