Topic: Neighbors in Need
Date Posted: 8/12/2014
Capitol Broadcasting’s CBS affiliate WRAL-TV Raleigh and Radio One’s Raleigh cluster partnered for a week-long initiative called "HungerFreeNC" to raise awareness of North Carolina’s hunger crisis. The campaign included a 13-hour fundraiser that was broadcast live on TV and radio and was highlighted on digital and social media. In addition, WRAL-TV produced and aired a documentary, "Hungry for Answers," that uncovered the invisible hunger epidemic in the state and showcased creative solutions to combat the issue. The program also ran on Capitol Broadcasting’s FOX affiliate WRAZ-TV Raleigh and its CBS affiliate WILM-TV Wilmington, N.C. In total, "HungerFreeNC" raised more than $112,000 to benefit the local nonprofit Inter-Faith Food Shuttle.
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