Topic: Health Awareness Campaigns
Raycom Media’s NBC affiliate KHNL-TV and CBS affiliate KGMB-TV Honolulu sponsored the Walk to Cure Arthritis this summer. Both stations produced and aired several PSAs about the walk and encouraged viewers to register or make a donation. The stations’ meteorologist Jennifer Robbins emceed the event, and the walk was featured in live reports on both stations’ morning newscasts. In total, KHNL-TV and KGMB-TV helped raise over $212,000 to help find a cure for arthritis.
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