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KYW-TV Philadelphia Lights the Skyline Pink for Breast Cancer (KYW-TV, WPSG-TV)

Topic: Health Awareness Campaigns

CBS owned-and-operated KYW-TV Philadelphia helped turn the city skyline pink in October for the 13th year, as part of its Lights for the Cure campaign during National Breast Cancer Awareness Month. Beyond the pink skyline, KYW-TV and CBSs CW affiliate WPSG aired segments to generate awareness of breast cancer, including the importance of mammograms. "Our stations have a powerful voice in this region and we are honored to use it to inform our viewers about such a critical issue," said KYW-TV President and General Manager Jon Hitchcock.


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