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KSBW Holiday Drive Breaks Records (KSBW)

Topic: Community-Focused Initiatives

Hearst Television-owned NBC affiliate KSBW Salinas, Calif. hosted its annual Share Your Holiday drive to benefit the Salvation Army. KSBW collected $161,000 (30 percent more than in 2013), in addition to 10,000 pounds of food and 1,000 toys. "We are humbled by the generosity of our viewers," said KSBW General Manager Joseph Heston. "Itís one thing to profess to want to help others and itís quite another to step up and actually get it done.Ē


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