Topic: Youth-Focused Initiatives
LIN Mediaís ABC affiliate WTNH-TV New Haven, Conn. collected more than 1,000 toys for Toys for Tots during the stationís GR8 Holiday Give. WTNH-TV turned the toy drive into a fun competition between the stationís news and weather teams by asking participants to choose a "team tag" of news or weather when donating a toy. The station tracked each teamís progress online using a bar graph.
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