Topic: Youth-Focused Initiatives
iHeartMediaís KXKT-FM Omaha, Neb. raised $900,000 during The Woodhouse Challenge 2014. The Woodhouse Auto Family challenged morning personality Gina to not eat for 24 hours to better appreciate the daily plight of children who do not have enough food. The Woodhouse Auto Family contributed $400,000 and challenged listeners to match this amount. KXKT-FM listeners stepped up, more than doubling the contribution. The money KXKT-FM raised will provide meals to 5,600 local children through the Food Bank for the Heartlandís school lunch program.
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