Topic: Youth-Focused Initiatives
CBS owned and operated KYW-TV Philadelphia and CBS Television’s CW affiliate WPSG-TV hosted its 29th “Joy of Sharing” campaign this December. The campaign has provided toys for more than 100,000 children in need in Philadelphia over the past 29 years. Last year alone, the campaign collected more than 50,000 toys. One of the longest running TV public service campaigns in the region, KYW and WPSG work with all CBS radio stations in the city including KYW-AM, WOGL-FM, WIP-FM, WPHT-AM and WTEL-AM. The Salvation Army distributes the new, unwrapped toys to local children. Watch the video here.
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