Topic: Youth-Focused Initiatives
Gannett Broadcasting’s NBC affiliate KGW-TV Portland, Ore. organized its 30th annual KGW Great Toy Drive. KGW enlisted more than 300 businesses in the area as drop-off points for toys. The toys are distributed to less fortunate families in Oregon and southwest Washington. Volunteers from more than 130 nonprofit organizations distribute the toys. Over 30 years, the KGW Great Toy Drive has provided hundreds of thousands of toys. This year, the drive served more children than ever before. The KGW Great Toy Drive is “truly a community event, and we’re thrilled to once again be expanding the opportunities for giving this year,” said D.J. Wilson, KGW-TV president and general manager.
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