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Cincinnati Telethon Raises $1 Million for The Cure Starts Now (WLWT-TV, WXIX-TV, WKRC-TV)

Topic: Health Awareness Campaigns

Cincinnati television stations including Hearst’s NBC affiliate WLWT-TV, Raycom Media’s Fox affiliate WXIX-TV and Sinclair Broadcasting’s CBS affiliate WKRC-TV helped Lauren Hill reach her $1 million goal to support cancer research through The Cure Starts Now on December 30. She reached her goal, passing $1.1 million. Early in 2014, Lauren played in her first collegiate basketball game in front of thousands of supporters while battling a rare, terminal form of brain cancer called DIPG. She set the $1 million goal after that game.


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