Topic: Youth-Focused Initiatives
Hearst Televisionís NBC affiliate WLWT-TV Highlights student athletes from local high schools each week through its Blitz5 program. Blitz5 also featured the Donít Text and Drive campaign in partnership with Shopperformance.com. Each Thursday from September through November, students who pledged not to text and drive had the opportunity to win a $100 gas card. At the end of the campaign, the school with the most pledges was given a $2,500 scholarship to present to a deserving student.
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