Topic: Community-Focused Initiatives
Hearst Television’s NBC affiliate WLWT-TV was a finalist for the 2014 NAB Education Foundation Service to America Awards. WLWT-TV’s Ruth Lyons Children’s Fund, established on radio in 1939 and considered to be America’s longest-running broadcast charity, aims to ensure each child receives a toy of their own to keep during an overnight stay in a Greater Cincinnati hospital. Other services include book carts, activity centers, TVs, DVD players, games and birthday and holiday parties for hospitalized children. It currently serves 15 hospitals and has raised more than $20 million. Today, the Ruth Lyons Children’s Fund remains a top priority for WLWT. The annual fund drive runs from Oct. 4 (Ruth Lyons’ birthday) through Dec. 25. The Fund receives ongoing support on all WLWT platforms through promotional, public service and news stories highlighting some of the millions of children and families who have benefited.
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