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WLWT-TV Serves Cincinnatiís Children During Hospital Stays (WLWT-TV)

Topic: Community-Focused Initiatives

Hearst Televisionís NBC affiliate WLWT-TV was a finalist for the 2014 NAB Education Foundation Service to America Awards. WLWT-TVís Ruth Lyons Childrenís Fund, established on radio in 1939 and considered to be Americaís longest-running broadcast charity, aims to ensure each child receives a toy of their own to keep during an overnight stay in a Greater Cincinnati hospital. Other services include book carts, activity centers, TVs, DVD players, games and birthday and holiday parties for hospitalized children. It currently serves 15 hospitals and has raised more than $20 million. Today, the Ruth Lyons Childrenís Fund remains a top priority for WLWT. The annual fund drive runs from Oct. 4 (Ruth Lyonsí birthday) through Dec. 25. The Fund receives ongoing support on all WLWT platforms through promotional, public service and news stories highlighting some of the millions of children and families who have benefited.


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