Topic: Youth-Focused Initiatives
Univision Local Media’s "Promesa y Esperanza" (Promise and Hope) Radiothon, held Feb. 5-6, raised $3.5 million for St. Jude Children’s Research Hospital. The event featured musical artists and popular on-air personalities. Fundraisers are critical to St. Jude, as families never receive a bill for treatment, travel, housing or food while their children battle life threatening illnesses.
"The dedication and support we receive from Univision and its staff allow us to reach Hispanic radio listeners across the country and create awareness about our lifesaving research and treatments," said St. Jude Children’s Research Hospital President and CEO Richard Shadyac, Jr. "The financial support and the commitment of the Univision family and their listeners will help us reach the day when every child can be saved."
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