Topic: Youth-Focused Initiatives
iHeartMedia raised $3.7 million for St. Jude Children’s Research Hospital during the annual "Country Cares" Radiothon, Feb. 19-20. Stations in 34 cities participated, including WACO-FM Waco, TX; WUSY-FM Chattanooga, Tenn; WHLW-FM Montgomery, Ala.; and KWNR-FM Las Vegas. The award-winning Bobby Bones Show, syndicated on 19 participating radio stations, supported the event. Hundreds of iHeartMedia stations fundraise for St. Jude throughout the year, in addition to participating in the "Country Cares" Radiothon. In 2014, iHeartMedia raised $7.5 million for St. Jude and is on track to match that amount in 2015.
Treatments discovered at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent in the past 50 years. St. Jude aims to drive the childhood cancer survival rate to 90 percent in the next decade.
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