Topic: Youth-Focused Initiatives
Gray Televisionís ABC affiliate WBKO-TV Bowling Green, Ky. partnered with local building contractor Sweets Design Build to give away a St. Jude Dream Home for the tenth year. A large portion of the building materials for the home were donated or purchased at a reduced rate. WBKO-TV promoted the giveaway on-air and raised $600,000 through a raffle. In the past ten years, the station donated more than six million dollars to St. Jude Children Hospital, which helps ensure that families do not pay for treatment.
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