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KVAL-TV Food Drive Sets Station Record (KVAL-TV)

Topic: Community-Focused Initiatives

Sinclair Broadcasting’s CBS affiliate KVAL-TV Eugene, Ore. raised a record 34,441 meals in the 7th annual "KVAL CanDo! Food Drive" on April 15. The two-week event culminated in a day-long telethon. "Not only does the KVAL CanDo! Food Drive consistently bring in donations during a time when reserves are low, it garners an enormous amount of attention for the very real need in our community," said Dawn Marie Woodward, media coordinator of Food for Lane County.


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