Topic: Youth-Focused Initiatives
Date Posted: 6/4/2015
iHeartMedia and Children’s Miracle Network Hospitals received a Silver Cause Marketing Halo Award in the Best Message-focused Campaign category at the 2015 Cause Marketing Forum Conference. In 2014, 35 iHeartMedia stations raised almost $6.5 million for Children’s Miracle Network Hospitals. "No medium is more local than radio, and the radiothon program capitalizes on iHeartMedia’s unique and natural role as a community medium to drive both awareness and donations," said iHeartMedia Director of Community Engagement Jessica King.
More stories on Youth-Focused Initiatives