Topic: Youth-Focused Initiatives
iHeartMedia and Children’s Miracle Network Hospitals received a Silver Cause Marketing Halo Award in the Best Message-focused Campaign category at the 2015 Cause Marketing Forum Conference. In 2014, 35 iHeartMedia stations raised almost $6.5 million for Children’s Miracle Network Hospitals. "No medium is more local than radio, and the radiothon program capitalizes on iHeartMedia’s unique and natural role as a community medium to drive both awareness and donations," said iHeartMedia Director of Community Engagement Jessica King.
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