Topic: Youth-Focused Initiatives
Sinclair Broadcast Group and iHeartMedia are supporting the UNCF’s (United Negro College Fund) annual show, "An Evening of Stars," which highlights 20 students and presents $500,000 in scholarships to historically black college or universities (HBCUs). In the past 36 years, UNCF’s "An Evening of Stars" has raised more than $200 million and provided hundreds of thousands of scholarships. Sinclair will air the show in all of its 78 television markets beginning on June 6th and will produce a news feature on a local HBCU when applicable. iHeartMedia is promoting Sinclair’s broadcast of "An Evening of Stars" on 156 radio stations.
"We are proud to broadcast this important fundraiser to almost half the country, including markets where this show has never aired before," said Sinclair VP of Programming Bill Butler. "By offering our footprint to extend UNCF’s message of educational opportunity almost nationwide, we hope to open new doors for the scholarship fund, as well as future UNCF beneficiaries."
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