Topic: Youth-Focused Initiatives
Hearst Televisionís WBAL-AM Baltimoreís "Kidís Campaign" helped send 400 second, third and fourth grade kids to the local Super Kids Camp to help them escape the turmoil in Baltimore after recent riots. The six-week long Super Kids Camp provides transportation, hot breakfast and lunch, academics, sports, arts, swimming and weekly trips. WBAL raised money through a radio and TV campaign to provide scholarships to the 400 kids, reducing the cost for each family from $1,200 to $100. This will be a first-time camp experience for most of the children, as 80 percent of families in their neighborhood live below the poverty line and are eligible for free or reduced-cost school lunches. Click here to watch the video.
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