Topic: Health Awareness Campaigns
NBC’s Telemundo affiliate WSCV-TV Miami raised $4.1 million during a telethon for La Liga Contra el Cancer, bringing the event’s 17-year total to $60 million. La Liga Contra el Cancer provides free medical screenings and treatments. "As we move into our 31st year, we remain committed to our audience as providers of journalistic excellence in our newscasts, as a preferred provider of entertainment and as a major supporter of efforts on behalf of our community," WSCV President Jorge Carballo told TVNewsCheck.
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