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WBRZ Raises $821,000 for St. Jude (WBRZ-TV)

Topic: Youth-Focused Initiatives

Manship Stationís ABC affiliate WBRZ-TV Baton Rouge, La. hosted a live "St. Jude Dream Home Giveaway" special on June 21. Proceeds from the tickets, which sold for $100 each, raised $821,000 for St. Jude Childrenís Research Hospital. Giveaways included a new car worth $50,000 and a new 3,500 square foot home built by Alvarez Construction, valued at $500,000. The event featured interviews with St. Jude patients and families, who never receive a bill for treatment.


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