Topic: Health Awareness Campaigns
> CBS Television’s KYW-TV and CW affiliate WPSG-TV Philadelphia’s ninth annual "Alex Scott Phone Bank" on June 11 raised a record of almost $3 million for Alex’s Lemonade Stand Foundation (ALSF)’s pediatric cancer research. ALSF emerged from four-year-old cancer patient Alex Scott’s lemonade stand. She died in 2004. The telethon featured KYW Meteorologist Kathy Orr’s lemonade stand in Ocean City, N.J., and segments with Alex’s parents, local celebrities, the Phillie Phanatic and personalities from CBS Radio’s KYW-AM, WOGL-FM, WIP-FM, WXTU-FM and WRDW-FM. CBS Philly has raised $12 million for ALSF to date.
More stories on Health Awareness Campaigns