WMTV ’Goes Orange’ to Fight Hunger

Topic: Community-Focused Initiatives
Posted on 10/19/2015

Gray Television’s NBC affiliate WMTV Madison, Wisc., hosted a "Go Orange" campaign on September 3. The initiative brought in 72,000 meals for the Second Harvest Food Bank of Southern Wisconsin. WMTV asked viewers to take a selfie while wearing orange and post it to Facebook with the #Orange4SHFB hashtag.

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