Topic: Youth-Focused Initiatives
Media Generalís NBC affiliate WAVY-TV and Entercomís WWDE-FM Portsmouth, Va., collected more than 40,000 school supplies during WAVYís "10 On Your Side Operation School Supplies," held throughout August. During the campaign, viewers and listeners could visit a local Farm Fresh store and purchase bags filled with school supplies for five dollars. The bags were then donated to children who attend 13 different local school districts.
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