Sinclair Broadcast Group promoted the American Red Cross Home Fire Campaign as part of Fire Prevention Week, Oct. 9 – 15. Through the campaign, the Red Cross has installed more than 125,000 smoke alarms in nearly 2,400 communities.
"Local broadcasting is one of the most important ways we share life-saving information with the communities we serve. Our campaigns are local, our volunteers are local, our supporting partners are local, and broadcast TV just connects all those dots," said Red Cross Executive Director of Community Preparedness Russ Paulsen. "Being able to speak to over 43 million homes at once through Sinclair’s media network allows us to scale our effort to educate families about preventing home fires and keeping loved ones safe."