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Telemundo Invests in Local Initiatives (Telemundo)

Topic: Community-Focused Initiatives

The Miami Herald recently highlighted Telemundo Station Groupís local initiatives, including the addition of nine "Telemundo Responde" investigative units. The unit has recovered more than $3.5 million for consumers by investigating local businesses such as auto mechanics and tax agencies. The annual telethon for the Miami-based Liga Contra el CŠncer (League Against Cancer) generates most of the organizationís yearly budget. "We want to be the station that breaks news and covers weather for our audience," said Telemundo Station Group President Manuel Martinez. "We have a specific relationship with our audience, because if youíre not 100 percent fluent in English, you come to us every day for your entertainment and information.


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