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Sinclair Connects Local Communities to Congress (Sinclair)

Topic: Education

Sinclair Broadcast Group recently launched "Connect to Congress," a multimedia initiative that creates a regular dialogue between constituents and members of Congress. Sinclair established a Capitol Hill bureau so local anchors can conduct interviews about issues constituents and lawmakers are passionate about. Nielsen data shows that these local newscasts often draw audiences that are four times that of the top cable news channels for comparable time periods. "Everyone has a right to know what their elected officials are doing in Washington," said Scott Livingston, Sinclair’s vice president of news. "Connect to Congress is just one example of the investments we are making in our D.C. news operations."


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