Topic: Youth-Focused Initiatives
Hearst Televisionís NBC affiliate WBAL-TV Baltimoreís "STEM Station" campaign culminated in the first statewide STEM Festival, held November 6-15. More than 100,000 students attended the event, which included labs, robotics and other activities revolving around STEM (science, technology, engineering, math.) The "STEM Station" campaign, launched Feb. 25 by meteorologist Ava Marie, featured weekly stories, 250 activities across Maryland and a website with information, events, photos and videos. Students could upload their own photos and video. A coalition of 32 agencies and non-profit organizations collaborated on the effort. (Watch video.)
WBAL-TV also provided 841 new coats to local kids through the 30th annual "Coats for Kids" drive. WBAL worked with 20 non-profit organizations to identify families and aired the coat distribution live from Burlington Coat Factory. For some kids, it was their first new coat.
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