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WTOP-FM Values Broadcasters’ Role as a Lifeline

Topic: Disaster Relief and Recovery
Posted on 2/16/2016

Hubbard Radio Group’s WTOP-FM booked hotel rooms for staff to ensure that the all-news station could provide important public safety, weather and traffic information. News Director Julia Ziegler said, "We see ourselves as a lifeline in emergency situations like this historic snowstorm... We become a megaphone for public officials to share life-saving information on every platform we operate: radio, web and social media. In addition, we make ourselves available to our audience via email and phone to answer people’s most important questions and sometimes just be an ear to listen. We take this responsibility seriously."



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