Alpha Media’s WIBW-AM Topeka, KS delivered 1,100 pounds of milk to a wildfire relief center four hours from its studio, following a devastating wildfire that started March 23 in northwest Oklahoma. Winds in excess of 40 mph pushed the fire into two Kansas counties, devastating 500 sq. miles of grazing land and injuring and killing cattle. Some of the calves’ mothers died or could not be found, causing an urgent need for milk. "These ranchers have been through a lot," said Alpha Media Market Manager Larry Riggins. "Helping those in need is part of our DNA at Alpha Media, and it was the right thing to do."