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WLBT Raises $900,000 for St. Jude (WBLT)

Topic: Youth-Focused Initiatives

Raycomís NBC affiliate WLBT-TV Jackson, Miss. raised $900,000 for St. Jude Childrenís Research Hospital in the "St. Jude Dream Home Giveaway" program on April 17. Viewers were able to purchase a ticket for a chance to win the home amongst other prizes including a dream home valued at $500,000, a car, shopping spree, and gift cards. For the first time, tickets sold out before the broadcast.

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