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WTVJ Partners With YMCA to Prevent Drowning (WTVJ-TV)

Topic: Youth-Focused Initiatives

NBC-owned WTVJ-TV Miami partnered with the YMCA of South Florida on a week-long “Swim Week” series, which aired April 18–22. The series addressed the high rate of drowning for children younger than 14. “We hope that our viewers benefit from the information our series will provide so in the end, no one has to suffer from more drowning tragedies,” said General Manager Larry Olevitch. The series highlights stories of families affected by drowning and YMCA resources available to viewers. The YMCA’s mobile aquatic team travels to local communities throughout the summer to offer free swim lessons.


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