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Univision Highlights Community in Rebranding Efforts (Univision Communications)

Topic: Community-Focused Initiatives

On May 11, Univision announced that all its local TV news operations will rebrand with the tagline “Tu Gente. Tu Voz” (“Your people. Your voice”). “The campaign shows our local news anchors for who they truly are—renowned, award-winning journalists who not only report the news but who are also part of the communities they report on,” said Univision Communications’ Chief Marketing Officer Jessica Rodriguez.

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