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KOLD Fights the Stigma of Mental Illness (KOLD-TV)

Topic: Health Awareness Campaigns

Raycom Media’s KOLD-TV Tucson served as the media sponsor for the 10th annual “National Alliance of Mental Illness Walk.” The annual event raises funds for NAMI Southern Arizona’s no-cost programs and services and fights against the stigma surrounding mental illness. Ninety-one percent of the raised funds stays in Arizona. The station also produced a 30-minute special titled “Mental Health: Standing up to Stigma,” which aired March 31. Local mental health organizations participated and viewers were able to ask questions via Facebook Live. The show also included a phone bank.


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