Topic: Health Awareness Campaigns
Hearst’s ABC affiliate WCVB-TV Boston and The Ellie Fund raised $170,000 during the 10th annual "Kelley for Ellie" fashion show, held June 1. The Ellie Fund is a local organization that provides support services for breast cancer patients, allowing them to focus on family and recovery. WCVB staffers always serve as models during “Kelley for Ellie,” which is named for longtime WCVB reporter and breast cancer survivor Kelley Tuthill. This year, surprise guest New England Patriots Quarterback Tom Brady tossed footballs to the audience, helping them raise 40 percent more than last year. “Kelley for Ellie” has raised nearly $1 million since WCVB and The Ellie Fund launched the event.
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