Topic: Health Awareness Campaigns
Cox Media Groupís KIRO-TV Seattle partnered with the Juvenile Diabetes Research Foundation (JDRF) Seattle Guild to raise funds and awareness in the pursuit of a cure for type 1 diabetes. The station was the official media partner for the 27th Annual Dream Gala, which brought together more than 900 community leaders and committed JDRF supporters to raise nearly $3 million. To date, the event has raised more than $68 million to fund research to prevent, treat and ultimately cure type 1 diabetes.
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