Topic: Health Awareness Campaigns
Greater Media’s WMMR-FM Philadelphia collected a record 1,297 units in its 11th annual “I Bleed for Preston & Steve Blood Drive” on June 18. As each donation can save three lives, this event may save 3,891 people. Morning personalities Preston and Steve greeted listeners throughout the day. Each donor received a Preston and Steve t-shirt and pint glass. In addition, 600 random donors received a pair of concert tickets. WMMR hosts the area’s largest blood drive, with 12,605 pints collected in 11 years.
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