Raycom Media’s Fox affiliate KNIN-TV Boise partnered with Idaho Gives, a single-day statewide charitable giving celebration that highlights the diversity of nonprofit organizations. On May 5th, thousands of people showed their support for Idaho’s nonprofits by making an online donation through the Idaho Gives web site. KNIN-TV aired stories leading up to the event featuring local non-profits. The day of the event, the station went live in Good Morning Idaho, and FOX 9 News at 9 soliciting more donations. Thorough these efforts, KNIN-TV helped Idaho Gives raise more than $1 Million.
More stories on Community-Focused Initiatives