Topic: Youth-Focused Initiatives
Date Posted: 6/1/2016
Raycom Media’s Fox affiliate WXIX-TV Cincinnati partnered with St. Jude Children’s Research Hospital for its "Dream home Giveaway" campaign. Over a two-month period, WXIX-TV anchors and reporters fronted live cut-ins from the Dream Home, hosted a day-long telethon to drive ticket sales, and produced a series of special reports focusing on families’ personal stories and how St. Jude’s supports the entire family, not just the patient, as they battle childhood cancer. Over $801,315 was raised.
More stories on Youth-Focused Initiatives