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Univision Houston Encourages Summer Reading (Univision Houston)

Topic: Youth-Focused Initiatives

Univision Houston partnered with the Houston Public Library to promote the 2016 Summer Reading Program “Aim for the Stars.” The Summer Reading Program encourages kids and teens to read during the summer months to elevate their reading skills in preparation for the next school year. Univision Houston also promoted the Company’s “Pequeños y Valiosos” campaign, a cross-platform campaign encouraging Hispanic parents to engage in specific actions that will boost early cognitive and social-emotional development among young children ages 0-5.


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