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KRBE-FM Partners with NCAA (KRBE-FM)

Topic: Youth-Focused Initiatives

Cumulus Media’s KRBE-FM Houston was the official radio partner for the “NCAA Final Four Dribble Fueled by Powerade.” On April 3, the station held a contest to choose the “Honorary Dribbler,” who would help lead more than 3,500 kids as they dribbled basketballs from Houston’s City Hall to the George R. Brown Convention Center to help kick off the NCAA Final Four Championship activities and game.


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