Topic: Community-Focused Initiatives
Date Posted: 6/1/2016
Raycom Media’s WCSC-TV Charleston, S.C. sponsored the “Carolina Strong Book Drive,” honoring Mother Emanuel AME shooting victim Cynthia Graham Hurd. Throughout June, the station encouraged viewers to donate through promos, live news coverage and digital elements, resulting in thousands of donations that will help continue Cynthia’s life work in teaching children to read. The drive was presented in partnership with WBTV, Charleston County Public Library and Reading Partners.
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