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WCSC-TV Keeps Community Members Cool During Summer Months (WCSC-TV)

Topic: Community-Focused Initiatives

Raycom Media’s WCSC-TV Charleston, S.C. is supporting “Project Cool Breeze” all summer. The initiative from South Carolina Councilman Wendell Gilliard provides new fans and air conditioners to elderly persons, 60 years of age or older. In addition to an on-air PSA, the station covered the kickoff event and distribution as well as included multiple pushes for donations.


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